Grow Your Business From Home With Social Media Marketing

Experts know that marketing is an online world now, also known as SMM (Social Media Marketing.) No tool has a tighter grasp on the minds of our people than social media. These sites are Facebook, Twitter, Instagram, Pinterest, Youtube, Reddit, Linkedin, and Snapchat, plus many others that focus on even smaller niches.

phone screen with social media marketing apps — *You can run all these great platforms right in the palm of your hand!*

These platforms will give you a marketing edge, but only if you master them. There is a lot of noise on the internet nowadays, so it’s important to be bold and clear with your online marketing. Need some starting tips? Here are four:

1. Pick the Right Platform

Whether you’re writing blog posts as your medium or social networks, picking the right platform is the first step. Each one has a different feel and will benefit your company in a different way. Are you a community-based business? Facebook, along with Facebook ads, may be the right way to go. This platform is solid when it comes to building a group with shared interests.

Instagram is less about community and more about visual interaction. For this type of content, your business will need to focus on snappy advertisements that deliver a ton of info in a square picture or video.

Twitter is another popular choice. Like Instagram, the focus in on quick content. Unlike Instagram, Twitter engages a step further with discussion. The plan here is to capitalize on the snappy conversation by keeping up with replies. This is a great place to hear your customers needs, struggles, and praise. Your user base will interact at a quicker level. Think hard about what your brand wants to say on each platform before you decide.

2.Create Time for Your Social Media Marketing Plan

How much time do you have to devote to your social media platforms? Are you going to be delivering video content through Instagram, or just getting Facebook advertising? No matter what you choose, you need to have a plan ironed out.

woman looking at social media on her phone — *Have a spare moment on the bus ride? Take a minute to check in on how your plan is meeting your goals.*

Social media campaigns are all over the place. There are apps like Sprout or Hootsuite than assist in community building with schedules. Do you have time to do this yourself, or do you need to hire a content team? Your managing style is important because it will show you not only how your content will be released, but also where your time and effort are needed.

One tip is to use social media analytics to show what your company is already being engaged with. Write down what works and what doesn’t, then adjust your plan to maximize your successes.

3.Engage and Build Your Community

Your target audience needs to feel included. People like to be in a group with others that think like them. This means you should create a group. Your brand is like a banner, paint it in stark colors and know what you’re providing inside and out. People will respond to this, especially if you’re paying attention to your managing plan.

Reach out with social media posts. Not only should you be the business owner, but also the community head. Talk to people that comment and engage with you. Be polite and mind what you say; you’re the voice of your company.

Doing this will not just improve brand awareness, it’ll also get you a dedicated following. Businesses thrive on trust, and you can build it quickly through this organic reach.

4.Measure Your Success

This is where most business owners fail. You’ve got your community. You’ve got your content marketing in full swing. But then that’s it. You don’t measure anything, and you let your business spin around willy-nilly.

social media on a laptop showing business success — *You can measure all your business success from your laptop. Check your posts, engagement, and then reuse what works.*

Don’t be like others. Stick to your social media marketing strategy from earlier, and don’t be afraid to experiment. When you fail in small ways, it’ll improve your business when you continue on through what works. Success is measured not in the strides you take, but in the way you pick yourself up when you fall.

For small businesses, your brand on social media could make or break you. Most people research, decide, and buy online now, from their phones on the couch. Putting your company in that market place provides excellent exposure and can lead to huge growth. Just follow your plan, and you can find success.

Group Insurance: Plan for Your Company’s Health

When and Why to Get a Group Insurance Plan

So, you’ve got a company, and you’re thriving. As a small employer that’s excellent news! But one thing that’s important for your employees (and thus, important to you) is insurance. Next to an employee’s income, health insurance is the second most important employee benefit. This includes health plans, medical insurance, etc, for both full and part-time workers.

business notebook with planning underlined — *The planning stage comes first before you look into getting insurance.*

One of the biggest factors in the job market out there is insurance, which is paramount to keeping your employees happy. Overall high morale reduces employee turnover, and a stable workforce is one of the greatest predictors of continued success. Guaranteed issue insurance can land your company in a “Best Places to Work” chart. Secure employees equal low turnover.

If you haven’t already, you need to look into a group insurance plan.

But what is it exactly?

What is Group Insurance?

This is a coverage type for a defined group of individuals. Usually, companies will offer health insurance as the primary offering and can supplement to include dental, vision, life or disability insurance.

Group insurance is a leg-up for both the companies and the beneficiaries. Because the companies get a large number of people to cover all at once, they can reduce their rates for said individuals, and the process will go smoothly as they want your business. Wholesale isn’t just for paper towels and bread.

So, in essence, it’s a bigger version of individual health insurance (a single policy) where the company is the individual, and all the employees are separate parts.

When to Acquire?

Technically, if you’re self-employed, you could apply for small group health insurance in some states. For the majority of business owners, you’ll probably be thinking bigger. You can look into this whenever you decide the time is right for your company. Many small businesses realize the benefits of having a group insurance plan, both for the business and for the employees, and opt to look into it sooner than later. .

doctor working with a business person — *The peace of mind that comes from group health insurance is an attractive benefit.*

Remember, the choice is yours to make this step for your business. One differentiation to note is employee number as it puts you in a separate category under the Affordable Care Act. However, this shouldn’t guide your decision.

There really aren’t “milestones” separating you from the uninsured line. When you’re ready to make the investment and are looking for the first time, there is no enrollment period you have to wait for. However, make sure that you start shopping at least 90 days prior to the date you want your insurance plan to be active.

If you feel like you’re wanting to purchase group insurance with a smaller business, one marker would be income. The average annual cost for an employee premium is around $5,000.

So, if you can budget $5,000 per employee per year into your books, it may be well worth looking into.

Why Acquire?

There are many benefits to getting a group health insurance plan:

Your employees will likely be healthier given that they have access to healthcare.

These types of expenses for your business are tax deductible which means putting more money in your pocket.

The aforementioned lower turnover. Happy employees=a stable workplace

As you can see, the benefits will outweigh the costs. You’re going to want to keep your employees happy, and you’ll find support from the government and insurance agencies to smooth the process.

business man giving the thumbs up — *You can do this! You have all the help and support you need.*

Acquiring new insurance and seeking a personalized plan can be difficult and time-consuming. An agent will do the smooth the process, allowing you more time to focus on your business.

EZ.Insure offers you this solution. Your agent will answer any questions you have, compare the plans for you, and even sign you up, free of charge. To get started simply enter your zip code in the bar above, or you can speak to an agent by emailing [email protected] or calling 888-998-2027. EZ.Insure makes the entire process easy, and quick.

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