The key to productivity? Ban multitasking!

We live in a culture that glorifies being busy and taking on as many tasks as possible. Multitasking is not just a way to get a few things done, it is considered a valuable skill to be listed on resumes. But there are good reasons to reexamine the idea that multitasking means getting more done. We may actually be doing ourselves and our work a disservice by working on many projects at once or rapidly jumping from task to task. 

Multitasking breeds stresscartoon of a man sitting down with many hands holding a different object.

It’s not surprising:  assigning your employees – or yourself! – an overwhelming amount of work can lead to being, well, overwhelmed. Taking on too many things at once and assuming you can multitask your way out of it can lead to feelings of frustration and stress as your brain attempts to keep up with the extra work. More often than not, you will end up bringing these emotions home from the office, and your to-do list will extend late into the night, throwing off your work-life balance (and robbing you of precious sleep!). 

Instead of succumbing to the temptation to multitask –  and the stress it brings –  try making a list each day that prioritizes your to-dos. Focus on one at a time, cross each one off when you’re done with it, and reward yourself with a break after completing a certain number of tasks. You’ll be surprised at how much faster things can get done when you’re focused and calm. Then, when the day is done, put the list away and don’t pick it up again until tomorrow!

Make sure you’re giving your employees a manageable amount of work, and encourage them to prioritize their to-do lists, as well. Stressed and overburdened employees are not only not as productive, but they are also less likely to be happy in their job and are more likely to want to move on. Ensuring that they, too, have a good work-life balance is good for your business as well as their mental health and happiness.  

Quantity vs qualityquantity and quality words on a scale with quality hanging lower on one side.

Multitasking may be stressful, but at least it means you’re getting a lot done, right? Well, maybe. But are you actually sacrificing the quality of your work by trying to get so much done at once? When you multitask, you’re attempting to manage multiple thoughts and actions at once, and this can lead to cognitive overload. Both your brain power and your work are likely to suffer as a result. In fact, a study done by Stanford University proves that multitasking limits your ability to produce high quality work. The study found that a person’s IQ drops an average of 17 points when attempting to multitask, and that we are as much as three times as likely to make common mistakes when managing two or more tasks simultaneously.

For entrepreneurs and employees alike, the focus should be on getting things right the first time. Instead of spending precious time and resources going back and fixing mistakes, banning multitasking gives your brain the chance to tune into the task at hand, creating higher quality work. 

Reframe to refocus

How do we turn off that part of our brain, or our ego, that tells us that we constantly need to be doing more? You can start by reframing your perspective. Think about the positives of focusing on one project at a time. When focused, you are able to:

problem solving bubbles with different words surrounding the word solution
Reframing will help you solve problems efficiently.
  • Listen actively and retain important information
  • Stay present and tune in to your own needs
  • Be more perceptive to mistakes or potential issues
  • Think creatively and outside of the box
  • Problem solve efficiently

These qualities make you a better entrepreneur, boss, parent, partner, and friend. You’ll be able to react reflectively, find creative solutions to problems, listen responsively, and catch your own mistakes.

By highlighting the positive aspects of focused work, putting an emphasis on quality over quantity, and working to reduce stress and improve work-life balance, multitasking can – and should – become a thing of the past.

Building Your Brand: Social Media Marketing 102

We live in an age of digital connection. Many companies use online marketing strategies to engage with consumers, promote events and sales, and manage customer service. For business owners, an active and robust social media presence can draw in customers from far and wide.

In Social Media Marketing 101, we covered forming a mission statement and introduced the 6 major social media platforms. We also looked at how social media can be used to boost your business, spread the word, research your competition, and even form partnerships. Now, we’ll dive a little deeper by finding out how to create your profile, find your voice, and use social media most effectively. 

Building your brand

person at a laptop with a tree growing from the top with many pics on branches about marketing.
Your brand should be a cohesive and consistent set of content, images, colors, styles, and language.

Now that you’ve done a little bit of background research, selected your preferred social media platforms, and formed your mission statement, it’s time to build your brand. Social media offers a unique opportunity to show your business’ personality and give potential clients the chance to “meet” you. 

It’s important that potential clients engaging with your platforms know who you are and what you offer. Your brand should be a cohesive and consistent set of content, images, colors, styles, and language. It all starts with creating a profile – the landing page for your social media consumers. It should be easy to understand, visually appealing, and simple to navigate.

Creating a Profile

  • Be consistent. Use the same name across all platforms, as close to your business name as possible. Doing this allows followers to easily find you. Consider using “Businessname_YourCity” if your first choice is taken. 
  • Streamline your profiles. Use the same profile image anywhere you have a registered account. The best profile picture will be a high quality, high-resolution image. Your logo would be the best choice. This consistency will start to build visual recognition with consumers.
  • Link your profiles. Many platforms allow you to link to your other business pages when creating a new profile. Co-promote all of your business accounts to give your new audience the chance to follow you on other social networks. 

Find your voice

If your brand was a person, what would you want them to say? The product or services your business offers plays a role in determining the voice of your brand. You should also consider the target audience, and make sure you’re speaking their language.

Consider the following when planning the voice of your brand:

 

  • Purpose: What do you want to do with your social media presence? Do you want to use social media to connect with clients and form a community? Then try telling a story about your product. Hoping to educate consumers? In that case it’s better to share facts and current research. 
  • Tone: The style of your social posts says a lot about your brand. Are you lighthearted and optimistic? Formal and educational? Funny and sarcastic? Whatever it is, your style should remain consistent – and respectful. 
  • Language: This ties back to knowing your demographic. A business targeting younger consumers might want to use memes or slang. An educational brand should use industry-specific language or acronyms.
  • Reason: Don’t post just for the sake of posting! Stick to planned and scheduled content that is engaging, accurate, and up-to-date. Most consumers cite “boring” or “meaningless” content as the main reason they unfollow pages, second only to “too many ads”.

Calendar, Content, and Connection 

outline of a calender
Create a calender and schedule when to posts for each social media platform.

When and how you engage with social media is just as important as finding the right voice for your brand. Taking the time to come up with a content schedule, as well as to engage with feedback, is critical in the social media world.

  • Create a calendar: The amount you should post will vary by platform. Some marketing specialists will tell you that Twitter should be used at least once a day, Facebook no more than 3 times a week, and Instagram twice a week. Remember, if you wait too long between posts, people can forget about you. If you post too frequently, people might feel bombarded. Timing your posts also matters. Studies show that optimal posting times are generally during consumers’ lunch breaks (12-1pm) and after work hours (5-7pm). You should aim to post in those time frames.
  • Curate your content: A good rule of thumb for content is the 80/20 format. 80% of your content should be to inform, entertain, or connect with your audience. The other 20% should be for promoting your products or services. You don’t have to come up with all of your own, original content. You can repost relevant information from similar organizations or experts in the field. Just be sure to read what you’re posting. Once it is on your page, you are responsible for people’s reactions.
  • Review and engage: If you don’t reply to feedback or reviews, you miss opportunities to connect with customers. Schedule a few times a week (or more!) to check in on your social media. Use this time to respond to direct messages, thank clients for their reviews, answer any questions, and engage with posts from other businesses in your field. 

Social media marketing might seem daunting, but it can be enjoyable. It is an easy way to connect with consumers, expand your business, and interact with other professionals in the field. Take it seriously and be thoughtful about what you post, but don’t be afraid to have fun! In the next part of Social Media Marketing 101, we’ll discuss how to increase your brand’s visibility, expand reach, and draw in new clients.

Misconceptions About Owning A Small Business

Most small business owners will tell you that owning your own business is well worth the effort. However, they will also tell you that it’s no walk in the park. Many people don’t understand the work that goes into management, marketing, and making your business run smoothly. It’s not as simple as having a good business plan: there are many misconceptions about what it takes to make a business work. Here are a few common misconceptions people have about the small business world. 

Misconception: You work whenever you wantafrican american man  sitting with his head on a table and hands over the back of his head.

Some people think that small business owners can roll out of bed whenever they want, start their workday at noon, and still have time to come home to their family for dinner. In fact, many aspiring entrepreneurs cite that a flexible schedule is what they find most enticing about starting a business. However, while they might get to choose their hours, most small business owners end up working more than other people. As the saying goes, “entrepreneurs get to choose which 20 hours a day they work”. Even if you don’t stick to the traditional 9-5 you still need to put in all the hours it takes to make your business thrive.

Misconception: You work wherever you want

There are a lot of people who dream about traveling the world while working. The reality is, business owners (even those who operate a virtual business) often find it harder to turn off their entrepreneurial brain and enter vacation mode. As employees, it is easy to walk away from your desk at the end of the day. Business owners, however, find it hard to shut off. Even if a small business owner is “hands off”, they may still feel the need to be local and accessible to put out any potential fires. 

Misconception: You’re the boss, you call the shotsgroup of people looking down a magnifying glass.

It’s easy to imagine that if you own a business, you hold executive power and are in charge of all decisions. While that might be true for some things, in the end you also answer to your clients. You will also most likely rely on some sort of team: between partnerships, vendors, clients, and investors, there will always be many voices offering input. 

Misconception: You spend every day doing what you love

People often start businesses based on an idea they feel passionately about.  But once that idea becomes reality, small business owners can find themselves completely consumed with running the day-to-day operations of their business. They often find that they have less time to appreciate what they were once so passionate about. From balancing the books to managing employees, a business owner must be willing to wear all hats. 

Misconception: The greater the risk, the greater the payoff.chess pieces on a board.

The myth of the entrepreneur who puts everything on the line on a whim, only to find immediate success, can be a dangerous one. Unfortunately, the reality is that many small businesses fail. In order to have a chance at success, a lot of careful and cautious planning needs to go into building a business. Risk assessment is a critical part of building a small business. Good business owners need to be smart, strategic, and savvy, as well as persistent and patient, because business ownership is all about playing the long game. 

For most small business owners, the benefits far outweigh the challenges. Owning your own business allows you to exercise many different skills, gives you control over your vision and design, and ultimately can be very rewarding. Just remember to be realistic about what you are getting into.

Going Green: Small Businesses can Support Environmental Sustainability

Climate change is one of the biggest threats facing our world today. While some celebrities have made themselves the faces of the climate change movement, there are many unsung heroes working everyday to make a difference. As a business owner, you too can take actions to help slow the damage being done to our environment. With some easy, low-cost changes, your business can play an active role in supporting environmental efforts for a safer and greener future. 

Move Online

caucasian hands on a keyboard in front of a computer screen.
Offer your services online.
  • Offer your services online

Consider switching to online invoicing and payments to limit your businesses’ reliance on receipts and trips to the bank for deposits. There are a variety of options for these programs. Many of them will save money on supplies and will allow to you to receive payments faster. 

In the age of the internet, there are endless ways to use our permanent “online” status to market your business. Try exploring all of the ways social media can help build your brand, or switch to email campaigns rather than flyers or postcards. These incredibly effective marketing methods will help you save precious resources.

Changes Around the Office

  • Make your office environmentally friendly

If you have a brick-and-mortar location, try switching to compact flourescent lightbulbs, choosing laptops over desktop computers when possible, utilizing energy-saver settings on computers, and offering reusable cups for coffee and water. 

  • Use Green Products

In this day and age, almost all companies have a sustainability plan. Ask your vendors about their environmental efforts! For example, if your business requires shipping, look into companies that use energy efficient vehicles. On your end, you can switch to mailers made out of recycled materials and paper stuffing instead of bubble wrap. 

light blue bag with re-use on it

  • Recycle and reuse


Start a recycling initiative in your office. Aim to have
more recycling than trash. Make sure you follow your community’s recycling guidelines for things like electronics, glass, and ink cartridges. 

Steps Toward Sustainability

Your business may be thriving, but our planet is struggling. While there is no single solution to the imminent threat of climate change, reducing your carbon footprint can help slow the impact. By participating in efforts to save our planet, you demonstrate your leadership, and a commitment to helping our planet thrive. All of these changes, though small, are a step forward on the path to a greener, more sustainable future.

Take It Easy: Stress Relief Strategies for Busy Business Owners

Americans are some of the most stressed-out people in the world. A whopping 55% of Americans report high stress levels, compared to the global average of 35%. Many people have adopted a “busy is best” mindset, in which over-scheduling and over-working are glorified as productive, and anything less is lazy.  

caucasian woman with palm on her forehead looking at something
Stress can cause somatic symptoms and can lead to long-term mental health problems.

It’s no surprise that business owners also report higher than average stress levels. According to a Gallup poll, 45% of entrepreneurs report being stressed, and an additional 34% report having “worried a lot” about business-related issues.

Stress takes a toll on our bodies and our brains. We carry stress in our neck, back, shoulders, and jaw. This can result in tight, sore muscles, pinched nerves, and tension headaches. Stress can cause somatic symptoms like stomach aches, nausea, and even heart palpitations. Chronic stress can lead to long-term mental health problems like depression, anxiety, and insomnia. It is important, therefore, to find ways to manage your stress.

Take it easy

It’s important to be proactive when it comes to your mental well-being. Experts agree that getting enough sleep, exercising and eating right, and taking time off from work are great ways to help keep stress at bay. But if you do find yourself feeling overwhelmed, try these five strategies to help feel calmer and more in control.

Take a breath

Taking a few moments to focus on your breath can help reduce stress levels almost instantaneously. There are a variety of guided meditation and breathwork apps available, but you don’t really need any outside help to focus on your breath. Experts recommend the “square breathing” technique. Inhale for a count of 3, hold for a count of 3, exhale for a count of 3, hold for a count of 3, and repeat. As you follow this pattern, try to visualize a square being drawn. 

Change of pace

Sometimes a change of scenery is all we need. Physically removing yourself from a situation can help you gain the perspective you need. Leave the office: treat yourself to lunch out, take a walk, or go for a drive. Practice a deep breathing technique to re-center before returning to the office.

Fuel yourselfgrilled salmon with vegetables on a plqte.

It might sound basic, but eating a well-balanced meal can work wonders. Make sure you get a brain-fueling protein, a complex carbohydrate, and fresh fruits and veggies. Make sure you drink a full glass of water. Stay away from over-indulging in basic carbs, salty foods, sugary sodas, and coffee. If you need an extra boost of caffeine, try a cup of green tea. While you’re eating this meal, try to shut off your work phone for a few minutes and eat mindfully.  

Disconnect

As a business owner, it can be hard to put down your work and walk away. But sometimes it’s what you need to do. Even if it’s just for 30 minutes, put your phone on silent, commit to ignoring emails, and focus on something else. Being present in the moment can help settle the mind, regulate stress hormone levels, and bring a sense of renewed focus when you return to work.

Ask for helptwo set of hands holding white mugs on a table.

It can be helpful to identify a person with whom you feel safe talking about your emotions. That might be a partner, friend, counselor, sibling, or parent.  Having someone who is aware that you’re feeling overwhelmed and who can share their own stresses with you can help you feel less isolated in your struggles.

If you’re feeling overwhelmed in your work day, try some of these strategies to lower your stress levels throughout the day. They might seem simple, but they are reminders to take care of yourself. If you continue to experience uncontrollable feelings of stress, helplessness, or if you feel unsafe in any way, reach out to your primary care physician or text REASON to 741741 for free and confidential crisis support 24 hours a day. 

The Scheduling Secrets of Successful Business Owners

As a business owner, much of the work falls on your shoulders. From employee supervision to navigating the customer experience, you’re doing a lot for other people every day. It can become hard to keep sight of your goals, dreams, and the passion with which you began this project. You might view other business owners with envy, wondering how they can look so calm and carefree while being responsible for so much. Here’s their secret: they schedule meetings with themselves.

caucasian woman in tank top and yoga capris sitting in a meditation position with hands on knees.
Start the day meditating on your goals and how you will accomplish them.

Making your goals a priority

It might sound ridiculous, but when is the last time you took a few minutes to organize your day, refocus on your vision, and strategize for success? When you set aside 15 minutes for this, you set the expectation that you and your business are the priority. During these meetings there are no client calls, no employee time, and no busy work: just a time for you to focus on your “why”.

Start off on the right foot

You can start the day with a mindfulness meditation during which you focus on your goals. This doesn’t have to take long, just 5 minutes or so. Try to picture your life exactly as you want it. If there were no barriers imposed by time or finances, what would you do differently? When you view your future goals with optimism, you may find that the next steps become more clear. 

Write It Down

Planner opened on the 29th day with a black pen laying on the page.
Write down your goals and reflect on them at the end of the day, and the steps you have taken to get closer to them.

After a mindfulness meditation, take the next few minutes to write down your goals for the day. These can be concrete, such as “finish x-amount of orders” or more vague, like “relax more today”. Whatever your goals are, writing them down reinforces muscle memory and can serve as a reminder to focus on those things.

Revisit Your Reasons

Finally, in the last few minutes of your meeting, revisit your “why”: think about what brought you down this path in life, and why you’ve chosen to run your own business. Keeping this thought in the forefront of your mind alongside that little bit of positivity born from your mindfulness meditation can help you feel more relaxed and in control.

By setting aside an uninterrupted 15 minutes for yourself, you are committing to your goals for the day and prioritizing your success. Make this schedule habit a part of your daily routine and you might just find relaxation, positivity, and success spreading to all parts of your day.

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