Category: Business Growth

The economy has changed a lot over the last few years, so we created a free resource to help you understand the best practices for navigating your small business through a recession or economic downturn.   If your business has the right approach, and the right resources, it’s possible to weather the storm and even…

Some things are destined to fail. But not everything that seems like it’s circling the drain is doomed! That goes for all things in life, including a product or service your business is selling that feels like it’s totally flopping. So if you’re in that situation with your business, it might not necessarily be time…

The holidays are a busy and important time of year for your small business. But all the hustle and bustle of the holidays can negatively affect your employees, which could end up affecting their productivity. It’s important to keep them motivated and engaged so they can provide the best service to your customers. Improving employee…

There have been a lot of “quiet” things going on in workplaces in the last few years, since we’ve settled into our “new normal” of work. Employees have been in the spotlight for “quiet quitting,” and bosses have had their share of scrutiny for “quiet firing.” But what about “quiet hiring”? Is that even a…

‘Tis the season…for sales! We’re now smack in the middle of the time of year when your sales should be soaring, but if you’re a small business owner, you have to remember that Santa isn’t simply going to drop those extra sales down your chimney. You’re going to have to do some work for them!…

It’s time to admit we’re all a little spoiled. As consumers, we’ve gotten really used to having all of our shipping whims fulfilled. Fast, free, accurately tracked in real time, you name it, you got it. And that’s great for customers, especially at this time of year when the onslaught on online shopping is about…

Have times been tough at your small business? Yeah, we get it: running a business isn’t all sunshine and rainbows, especially when you have to weather a few years of crazy downturn followed by skyrocketing inflation. If you’re sweating over your books, and wondering what to do, you might be considering letting go of some…

How’s your online marketing game these days? Are you blogging, sharing, commenting, liking? How about pointing and shooting? Well, if you’re not making videos as part of your content marketing strategy, you could be missing out. While text content is still a great thing to produce, you can really round out your marketing and engage…

Small businesses have not had it easy over the last few years. First, we had a pandemic that disrupted the way we all lived, worked, and did business - and now? Well, now we have the beast that is inflation. You’ve probably been feeling the effects of inflation for a while now, and are probably…

A lot of the news these days is worrying for small businesses: global pandemics, rising inflation, etc. But while you’re worrying about these more immediate threats, are you also thinking about something more long-term? Are you disturbed by climate change, and wondering if there’s anything you, with your small business, can do to help? If…

Ah, the new normal. When the Covid-19 pandemic hit in 2020, many businesses were forced to switch to a remote work model…that never really went away. And not only because there are still worries about safety, but also because a lot of business owners - and workers - just prefer the flexibility (among other benefits)…

Why do customers choose to purchase goods or services from a specific business? In some cases, it’s purely about price, or because few other options exist - but what if the business in question isn’t the cheapest option, and is competing against others? How do they get their share of the market? Well, they often…

Ok, time’s up: what’s your answer? Which generation is the largest consumer group in the US? If you said Millennials, you’re partly right, but it’s actually a little more complicated than that. What do we mean? Well, Millennials have overtaken Baby Boomers as the largest generation (in US history!), but that doesn’t necessarily mean that…

Recruiting employees is tough, especially these days: there’s a lot of competition for the best candidates. And once you’ve got some of that coveted talent? It can be just as hard to keep them. On both of these fronts, the so-called Great Resignation seems to have reset things for businesses and employers, meaning that you’ve…

[caption id="attachment_14134" align="alignright" width="300"] September is a great month to get your business involved in local schools.[/caption]  It's September already (can you believe it?!) and maybe the schools in your neighborhood have been in session for a few weeks now or perhaps they’re just kicking off the new school year. No matter where you live…

Things move pretty fast in the world of social media, and internet marketing. Blink, and you might miss something! The landscape of social media is changing all the time, and businesses need to keep up with the times. So is your business keeping up with the times? You might already have a strong presence on…

What have you given up for your business? Sleep, free time, a healthy work-life balance? There was a time when we thought you had to eat, sleep, and dream your business to make it work and to get ahead, but now a lot of experts are rethinking the whole “workaholic” thing. In fact, not only…

There is strength in diversity. That statement holds true for all of society, and it holds true for the business world, as well. Having a workforce that is racially diverse and made up of different genders and orientations makes not only for a more socially interesting place to work, it actually also makes for a…